The Pursuit of Happiness is a daily tear-off calendar for your daily guidance to live a #happylife. It is dedicated to create a path to find happiness, starting by optimising processes. Using thousands of inspirational quotes, an algorithm creates new ones, without human intervention – the purest form of self-optimization.

The Pursuit of Happiness demonstrates and criticises the methods of self-proclaimed life and happiness-coaches and entrepreneurs and pushes the possibilities of self-optimization to the limit. Through the complete creation and curation of the content by algorithms, an even more absurd non-sense is created.